What does it take to Ban All Religion?

The globalisation of religion has resulted in religion being a present topic in all forms of media around the world (Ayatollahy, 2008). This presence is due to religion being intwined with all other aspects of human life (Ayatollahy, 2008).

The Gruen Transfer is known for undertaking controversial stunts and discussing controversial topics. The following video is from a show broadcast in 2011 where advertising agencies were challenged to sell the concept of Banning All Religion:

Both advertisements use very different styles of persuasion however both address the intertwined aspects of human life that influence how religion is seen by society and confront the fundamental concerns that face all religious institutions:

1. How do we know that what we believe in is true?
2. How is religion the answer when it has been the cause of so many wars and violent acts?

I thought both of the advertisements were clever concepts that cleverly incorporated the impact religion has upon everyday aspects of human life, as discussed by Ayatollahy (2008). The first advertisement, Let's make all religion history, appealed to me the most, perhaps because it connected to the inner realist. There are so many questions that are often brushed away and left unanswered when it comes to religion, as we have no way of finding an anwer, and this advertisement plays on these insecurities.

I included this video on the blog because I think it highlights how religion is such a popular topic in the media yet also how religion is still regarded as untouchable by some people. It is interesting to see the ways in which the two advertising agencies view religion and the impact of religion upon society and what perspective the companies chose to 'sell' in the advertisement. It would be interesting to see how would this advertisement would effect consumers if it was authentic, leave your opinion below.

If you too would like to share your opinion on these two advertisments

enter your vote here on my online poll:

Ban All Religion: What convinced you?
	Let's make all religion history
	Let's lose religion and find each other
pollcode.com free polls

References

Ayatollahy, H. (2008). The role of media in the threats and opporutnities of Globalization for Religion. Journal of Media and Religion, 7(1). 34 - 44. Retrieved from http://www.tandfonline.com.ezproxy.library.uq.edu.au/doi/pdf/10.1080/15348420701838319




Video Source

Woklakadu. (2011, September 17). The Gruen Transfer - The Pitch: Ban All Religion [Video File]. Video posted to https://www.youtube.com/watch?v=nhAKzYr4-wg